I’m Nick Wharton. I spent 10+ years building content businesses and made millions, then AI and Google updates cut most of it down starting in 2023. Now I’m rebuilding by using AI to build apps and software, without writing a single line of code. Come along for the ride.
For 10+ years I built content businesses and made millions. A travel blog, an SEO course, a fly-fishing brand. Starting in 2023, AI and Google updates cut most of it down to almost nothing.
I’m 40, I have zero coding background, and instead of fighting AI I’m using it to rebuild. I build apps and software by talking to AI, and I document the whole thing here.
Every week I post a new video on the channel: what I’m building, what broke, and how I’m rebuilding a business with AI and no code. Come along for the ride.
No guru polish. This is how I run the channel and the build.
I show the wins and the screw-ups. You learn more from what broke than from a highlight reel.
I delegate to AI like I’d delegate to people. I describe what I want in plain English and review the work.
I’d rather ship software I actually use to run the business than sell you a course on how to do it.
I’ve never written a real line of code. If I can build this, the case for you doing it gets a lot stronger.
Essays and field notes on using AI to rebuild a business, the products I’m shipping, and what’s actually working.
I built a YouTube thumbnail app by talking to Claude Code in plain English. Here is what it does, the two AIs that run it, what it actually costs, and the two things that broke along the way.
In 2019 our travel sites made about $45,000 a month. By 2023, AI had cut that by ninety percent. Here is how I am using the same technology to rebuild: the tool to start with, what it costs, and the mistakes that will burn you.
My travel blog now writes 5,000-word posts for about $3 in AI credits, and my job is a 30-minute review. Here’s the full pipeline, stage by stage, plus the five things that broke while I built it.
Real software I use to run the YouTube channel and the business. All built with AI, no code from me. Each one is in beta.
Generates scroll-stopping thumbnails from your own photos, trained on the styles of top creators. Beta.
Auto-edits long-form talking-head vlogs: cuts the mistakes and retakes, then adds word-synced frosted motion graphics that never cover your face. Beta.
Publishes a finished video with an optimized title, description, chapters, tags, thumbnail, and a cards / end-screen checklist. Beta.
I send what I’m building, what broke, and what actually worked. No hype.