AI broke the content businesses I spent a decade building. Now I build apps and software with it instead. No code, no team.
Scroll-stopping thumbnails from your own photos.
Cuts the mistakes, adds the motion graphics.
Publishes with titles, chapters, tags, end screens.
Autonomous systems that do the work, not just chat.
Built with AI, zero code. You are looking at it.
Essays and field notes on using AI to rebuild a business, the products I'm shipping, and what's actually working.
After 150 hours in Claude Code, here are the 10 lessons that 10x’d my output: use the CLI instead of the pricey API, work in plan mode, spawn agent teams, install skills, and know when to start a fresh chat.
I built a YouTube thumbnail app by talking to Claude Code in plain English. Here is what it does, the two AIs that run it, what it actually costs, and the two things that broke along the way.
In 2019 our travel sites made about $45,000 a month. By 2023, AI had cut that by ninety percent. Here is how I am using the same technology to rebuild: the tool to start with, what it costs, and the mistakes that will burn you.
My travel blog now writes 5,000-word posts for about $3 in AI credits, and my job is a 30-minute review. Here’s the full pipeline, stage by stage, plus the five things that broke while I built it.
Three apps, all built with AI and zero hand-written code. Each one started as a problem I had on my own channel. They are in beta. Get on the list to try them.
Generates scroll-stopping thumbnails from your own photos, trained on the styles that actually get clicked, like MrBeast and Pete McKenna. You upload close-ups of your face, it does the rest.
Auto-edits long-form talking-head vlogs. It cuts the mistakes and retakes, then adds word-synced frosted liquid-glass motion graphics that never cover your face.
Publishes a finished video with an optimized title, description, chapters, tags, and a thumbnail, plus a cards and end-screen checklist.
Every time something on my channel is too slow or too expensive, it becomes the next build. Come along for the ride and watch them ship.
I document every build, including the parts where it breaks and the money I burn figuring it out.
Ten-plus years running content businesses, then two years rebuilding with AI. The same toolkit I use on my own stuff is what I bring to your project.
I build apps, agents, and automations with AI doing the coding. If you have a repetitive job eating your week, there is a good chance it can be turned into software.
Dark, cinematic, scroll-driven sites like this one. Built on WordPress so you can actually run them, with the motion and polish that makes people trust you.
The unglamorous machines behind a content business: publishing pipelines, content systems, and the glue that connects the tools you already pay for.
No jargon, no six-month roadmap. You describe the problem, I build the thing, we sharpen it until it earns its place.
Not the tech. The actual bottleneck costing you time or money. Half the time the answer is smaller and cheaper than you expect.
You see something real early, not a deck. AI lets me move quick, so we course-correct on the thing itself instead of arguing over a spec.
You use it, you tell me what is off in plain English, I fix it. Same loop I run on my own apps every single week.
It lives on tools you control, like WordPress, so you are not renting your own business back from a platform. I hand it over and show you how it works.
I bought a Mac mini and it basically never sleeps. It hosts my Claude Code setup and quietly builds every app on this page, the thumbnail generator, the video editor, the uploader.
The plan is to turn these into tools I can hand to other creators. This one little box is the whole factory.
I spent over ten years building content businesses. A travel blog called Goats on the Road, an SEO course, a six-figure fly-fishing brand. It made real money for a long time.
Then in 2023, AI and a wave of Google updates cut most of it down. I spent two years angry at it. Now I build with it instead, apps and software I can actually sell, and I have never written a real line of code in my life.
I put the whole thing on YouTube, the wins and the screw-ups, so you can watch me either pull this off or embarrass myself trying.
More about me →Scripts drafted, footage cut, thumbnails made, posts published. I wire each system up once, then it keeps working long after I close the laptop.
I am not selling you a course on getting rich with AI. I am showing you exactly how I am rebuilding, mistakes and all.
Every build, breakdown, and expensive lesson. This pulls my latest uploads live, so the newest one is always right here.
Whether it is a site that finally looks the part or an app that does a job you are sick of doing, tell me what you are stuck on. Or get on the list and be first to try the tools.